Recently,I did get lots of calls from different companies for the job offer of facebook application developer. Well, facebook is on top of world and it is something which was supposed to happen. What all factors led to this increased job opportunities in facebook applications? How can one get facebook application developer jobs?
4 factors that made facebook application developer jobs on high demand
Factor 1 -Increased number of facebook users
The number of facebook users are increasing day by day. Currently its recorded that 1.15 billion registered users are there in facebook. Its not just about the users, but the time spent in facebook also. Statistics shows that an average internet user spends 6.5 hours a month in facebook while he spends only 20 minutes per month in twitter. Pretty big difference ,huh?
Factor 2 - More and more succesful facebook applications
Lots of succesful applications has been released, especially in the past year . Have a look at this image of the most popular facebook applications in this year and their monthly active users count.
Source :App Data
Intsagram was having around 3 million monthly active users in the beginning of 2012 or late 2011 which turned into more than 40 million when it reached 2013 beginning. Similar is the case of Phrases and Farmville which also have nearly 40 million mau. Candy Crush Saga, got on top of the list recently with 45 million MAU. Candy Crush Saga is really simple game matching the similar candies. The sleeky, attractive designs and interaction of friends made it popular.These clearly shows as an increased demand for facebook applications or an exponential growth in fb apps.
Factor 3- Brand Building through facebook
Facebook brand building is now the most cheapest and effective medium of brand building. If it goes like this , there will be days where in which we could equate advertising to facebook marketing itself. Increased job oppurtunites for SMO (Social Media Optimizer) brought lots of talents into facebook which in turn resulted in many creative ideas and startups. Most of the jobs offered for facebook application developers are from companies who act as "Brand Building agencies" through facebook. Most of them needs fb app developers to promote the brands which they are working on. A facebook application developer in these companies might be tasked to
- Develop contests through facebook
- Quiz competitions which acts as surveys to study the market.
- Data Collection - Facebook do have the largest human data (big data) which we can access through apis. There are lots of companies who finds their living by selling this data alone.
- Interactive applications for brand promotion.
- Facebook Ecommerce
Well, the list is not complete, but this gives you a general outline of what you are supposed to do.
Factor 4- Online money making through facebook applications
You do have multiple options to make money through facebook applications
1. Advertise in your application
The more your vistors the more the advertisement values. Eventhough google adsense doesnt support fb apps, there are lots of other advertisment programmes which support it.
2. Ecommerce with facebook applications
You can now start your ecommerce in facebook. Payvment helps you to start your stores in .facebook. The major advantage is that the user doest gets out of facebook and can buy things staying inside facebook. LiveScribe, a store for smart pens is a good example for facebook ecommerce
3. Sell your app
This is another trend which is growing on. People do develop applications and sell it. Once it gets some Monthly active users , it turns into an asset. And for sure you can sell this asset.
Got interested? Build your first facebook application and grab a job soon!