We all know WordPressis the most popular “blogging software” in the world now. I will correct the term “blogging software” to a “Content Management System“. Still many people wont agree with calling WordPress as a CMS. Well, that’s a debatable topic and lets do the heated discussion later. In this article, I intend to analyze the reach of WordPress in different countries and the market for different WordPress related services like Customizing WordPress, Premium Theme development, Premium Plugin development and many such services & product developments associated with WordPress.
The Global reach of WordPress
Now lets check some interesting numbers with WordPress, its 2016 now, when it comes to 2016 WordPress is the most loved online platform. 1 out of 6 websites has been built with WordPress.
WordPress powers over 60 million websitesin the world. According to Alexa, 14.75% of the the top1 million websites in Alexa rankings is powered by WordPress. 22% of all the new websites created in a day are powered by WordPress. So all these data emphasizes on the importance of WordPress as a platform to build websites.
Lets analyse this data using Google Trends. The image given below shows the comparison of search trends for WordPress, Joomla and Drupal. All these 3 (WordPress, Joomla and Drupal) are open source platforms used to build websites of different features and functionality.
From the image it’s crystal clear that WordPress is the ultimate winner as an open source software to power websites. WordPress is a winner in terms of popularity and demand from people. You can see that the search volumes for “Joomla” and “Drupal” decreased gradually with time, whereas “WordPress” shows clear increase in percentage of search volume.
Which all Countries use WordPress ?
This is tricky question to analyze! Chances are that people in almost all countries (with an active Internet population) might be using WordPress to power their websites. Its really hard to collect enough data on this to plot a graphical analysis. However we can get a fair understanding about the distribution of WordPress and about people actively searching for wordpress related products & services from Google Trends. I have attached a screenshot of the country specific distribution of wordpress related search terms.
From the image you can see that WordPress is actively searched for in American continents, Europe, Asia and Australia. There is not much of an activity related to WordPress from the African continents. USA and Canada tops the list from American continents, where as Brazil has the top activity from Latin America. Spain, United Kingdom and Germany tops the list from Europe. Its India, Indonesia and Pakistan from Asian continent. It’s quiet interesting to note that Chinese people has very low interest in WordPress. South Africa is one of the few countries from African continent with a reasonable interest in WordPress.
The usage of WordPress in different languages
Another tricky question to analyse. This time I don’t have a reliable source of data which can give you solid insights. However I would like to show you a screenshot from WordPress.com’s stats. This screenshot shows the percentage of languages used in WordPress.com blogs. Its not wise to depend on this data as a source for the self hosted wordpress installations and its usage in different languages. However we can make some intelligent guesses based on this screenshot.
According to the screenshot, English language accounts for 66% of WordPress usage whereas Spanish, Portuguese and Indonesian together accounts for 18.7% of WordPress localisations. These 4 languages together constitutes 84.7%. Rest of the languages taken together contributes only 15.3% of which Italian,German,French, Russian, Vietnamese and Swedish together contributes 8.4% of total WordPress localisations.
The final conclusion about languages is quiet interesting. 10 languages (out of the 100+ languages in this world) contributes to 93.1% of localized usage of WordPress.
What is the use of this country/language specific data ?
Here comes the golden question. You took time to read all these analysis and what’s the whole point in analyzing it? The answer is doing business with wordpress and market research for the same. There are lots of business happening around WordPress in various forms. The most prominent of these are Customization services – like developing customized wordpress themes and plugins, customizing features for WordPress, developing a website ground up using WordPress etc. Other types of business includes selling premium themes, selling premium application level themes, premium plugins and such customized products for wordpress. One is pure service based business and the other one is more like a product business. There are many freelance designers and developers who make a living by providing WordPress related services. There are also fully established Web Development agencies which focus on WordPress based services and products. All these firms and freelancers bet on their ability to market their services and products to as many countries as possible.
Case study using Premium themes
If you are a designer/developer or an agency which creates premium themes for WordPress, which all markets would you prefer to sell your theme? Everyone aspires to sell their premium themes to as many countries and as many people. Now here comes the golden question – in which all languages you should release your premium theme ? Most of the premium theme creators miss out this point! A majority of the premium themes available in the market are not translated well into multiple languages. Some creators have made the theme “translation ready” – which means the buyer can translate the theme himself (if he wants to do so). But that’s extra work for the buyer and not many of them are comfortable doing this! So people always prefer themes that are already translated to their local languages. They tend to buy “translated themes” more than “translation ready”themes.
How to sell more premium themes ?
My advice to sell more premium themes is to make it available in maximum possible languages. But at the same time there is no point in translating it to all the languages available in this world. You need to translate the theme to a particular language, only if there is a demand for themes in that language.
So here comes this article useful. We have analysed the usage of WordPress in different countries. We have also seen the usage of WordPress in different languages. From the data we now know that 10 languages dominate in WordPress usage and they contribute to over 93.1%. So it makes sense to translate your themes, plugins and wordpress related products to atleast these 9 languages (other than English). English is the default language of WordPress and you don’t need to do any kind of translations with English language. The remaining 9 languages hold importance and they contribute to over 33.1% of WordPress usage in terms of language.
To start a website for your business or for your personal purpose, the first thing that you must do is to register a domain name. A domain name is the name by which a website is identified in public – just like Google.com or Yahoo.com or Amazon.co.uk or just take a look at your browsers address bar now – you will see my own domain name – DollarFry.com. So a domain name helps people to identify between websites and easily share a website among friends and family. If you are on way to start a new website for your business, the first thing you must do is to identify and register a domain name for it. You can start a website for any purpose, it doesn’t need to be for business purposes always. You can start a website for personal purpose, for promoting a cause, for a non profit organisation or any subject in this world.
Two Parts of a Domain Name
A domain name has two parts – the actual name and the extension. If you take Google.com as the example, then the portion that comes before dot (Google) is the actual name and the portion that comes after dot (COM) is the domain name extension. You can register a domain name only in combination with an extension like .com, .co.uk, .us, .in and similar other extensions. You have to pay separately for each extension you choose and each of them has varied pricing. As a general rule of thumb, prefer a .COM domain if you are planning the domain name for your website with a global business in mind. For example:- Amazon.com is an American online retailer which ships products to all major countries in this world. They ship their products to European countries, Asia and some African countries as well. For a business of such nature, a .COM domain is highly suggested. This appeals to other types of business like an online magazine (take HuffingtonPostor TechCrunch as an example) read by many people across different countries and continents, or a personal finance software business like Mint.com or37Signals which sells Project Management software as a web application. But there are millions of cases in which .COM domain may not be the best option. One reason being the non availability of good names with .COM extension. Most of the good domain names with a .com extension are already registered, so you will end up spending lots of time searching for a good and available domain name. If you find it difficult to choose between a perfect extension, I have written a detailed guide on Which extension to choose for your domain name and why! Have a read through this guide to educate yourself with various domain name extensions.
Checking for the availability and Selecting a name
Once you have decided upon the extension to use for your domain, the next step is to check for the availability of the desired name. What I usually do is to write down a set of interesting names on a paper. I sit for half an hour or more jumbling many names and making interesting combinations. Once I reach 5 names to check, I will go to GoDaddy.com (the domain name registrar) to check if any one of them is available for registration. Just go to the home page of GoDaddy and you will see a big text box in which you can type your desired name along with the extension. I have added a screenshot of the process below. In the screenshot you can see that I am searching for the availability of domain name ZenFry with extension .COM. Now hit the search button and you can see the results. If the domain name is available, you will get a result which says – “your domain name is available for registration” and if the domain name you searched for is already registered by someone else, you will get a result page saying – “the domain you have searched is already registered“
Note:- Finding a really good domain name is an art which requires creativity, passion and patience. I have written a good article about the science behind identifying great domain names and how other people have already done it. I suggest you read the article:- How to Select a Good Domain Name for your Business. I am sure it will help you decode the myth behind creating great domain names.
Keep in mind that finding a really good name that you like and being available at the same time can be a time consuming task at times, especially if you are looking for a .COM extension.In some cases you have to search for as many as 100+ names to finalize upon an available domain name.
Note:-Most of these “already registered” and unavailable domain names are usually parked with some hosting/domain registrar companies. This means the domain name may not be in active use.In many cases the owner of that domain name might be willing to sell the name for a premium price. If you are willing to pay some extra amount for your favorite name, you can always try contacting the domain name owner to buy the name from him. Instead of going through the direct route, you can also use the services of companies like GoDaddy in which they will act as an intermediary between you and the domain owner to make the sale happen. The price of a premium domain name can vary without any logic! From 100 US Dollars to many thousands of Dollars. It highly depends upon the type of owner, the beauty and premium value of the name in the market and many such factors. Dealing with a premium domain name and buying the name itself is a different topic.
Registering your domain name
Once you find the right domain name that is available for registration, the next step is to register the domain in your account. You can register a domain name with the help of a domain name registrar company only. In addition, the domain name registrar must be ICANN approved. ICANN is the international committee that regulates domain names and the extensions. They make policies, rules and regulations that must be followed by every companies who are in the business of domain name registration. You can register your domain name with any ICANN approved domain name registrar company. There are thousands of ICANN approved domain name registrar companies all over the world. I use GoDaddy as they support almost all domain name extensions and in addition they provide great discount coupons occasionally. Their customer support is also very good as they usually respond to my queries within 24 hours. They sometimes provide unbelievable discounts that will allow you to register .COM domain name for as low as 2.99 US Dollars (which usually costs around 8.99 USD)
However I use GoDaddy only for my domain registration requirements. I don’t use GoDaddy for hosting any of my websites. One reason for this is their complicated and hostile interface. Another reason being the disparity between pricing and server configurations available. I use Hostgator to host all my websites with high traffic and Dreamhost to host entry level websites.
Once you decide upon which registrar company to use for registering your domain, you can begin the process of registration. It is as simple as buying a book from Amazon.com or a pair of shoes from Zappos.com. Begin by creating a user account with the registrar’s website. Always remember the username and password of this account as you will need to renew your registration yearly. You may also be required to get into your account to manage your domain name and make changes in it occasionally. Upon finishing the account creation process, find the “register a domain” section in the website. Enter your domain name and follow the steps to register it. You have to register a domain name for a minimum period of 1 year and you can have the maximum period of registration as 10 years. You will be prompted to select the period of registration while gong through the registration steps in the website. As a final step, you can make the payment by checking out your cart. Most registrar companies support payment through Credit cards and Paypal. Big companies like GoDaddy support regional internet banking and debit card transactions in some selected countries. India is an example where GoDaddy accepts payments through regional bank accounts (Online banking, Debitcard payments etc), as majority of Indians don’t own a credit card.
Note:-Companies like GoDaddy offer great discounts for registering a domain name with them. Usually a .COM extension domain will cost you around 8.99 US Dollars, where as with great discount coupons you have chances of getting the same .COM name for 5.99 US Dollars. In some cases, I have registered domain names for as low as 1.99 US Dollar with GodDaddy. To get these discount coupons, you may make a Google search – “GoDaddy Discount Coupons“!
Renewing your Domain Name
You will get a confirmation e-mail from the domain registration company upon finishing the registration process (including payment). Once you get this e-mail, your registration is completed and from then on you are the proud owner of your domain name for the coming 1 year or upto the period you have registered it. You have to renew the domain name once the period reaches 1 year or the registration length. Ideally, you are supposed to renew your domain name 30 days before the last date, the date in which your registration expires. However you will get a grace period of 15 days to renew the domain name even if you cross the last date of renewal. Most of the registrar companies like GoDaddy will send you notifications via e-mail to renew your domain name. Usually GoDaddy will send upto 3 email notifications in those 30 days before expiry date. They will continue e-mailing 2 or 3 times for the next 15 days after expiry date. They usually will send a final warning message on the 14th day from expiry in which they will warn you that – “you have got 1 more day to renew your domain”. I don’t know if all other companies will offer the same number of notification emails just like GoDaddy! But you can expect 2 or 3 notifications for sure.
What will happen if you did not renew the domain in grace period of 15 days ?
Well, you still has got one more chance! But with an extra fees of 80 US Dollars. Even after the grace period, you can claim your domain back within the next 5 days. To do this you have to pay a penalty fees of 80 US Dollars in addition to the domain renewal charges. The amount 80 US Dollars is fixed by ICANN and it is same with all other domain name registrar companies.
I hope you enjoyed this detailed article about domain registration and renewal process. Please remember to use GoDaddy couponcodes to avail great discounts while registering your domains. Coupons can save you a good deal of money. If you have any doubts that needs answered, please raise your questions in the comments section. I will definitely answer it for you.
Sahifa happens to be one of the most customizable wordpress themes released recently. It looks very much apt for a magazine theme. Sahifa is fully loaded with lots of jquery effects which makes the whole looking stylish and interactive. For sure, Sahifa has all the worth for 45$, so go for it.
Sahifa could be effective for the following niche
Reviews (Products or any other)
Music Reviews (It got a feature to upload self hosted videos)
Single post page can be set of different styles
Post with a slider
Post with a featured image
Post with a video
Post with self hosted audio –
Positives and Features
Fully Responsive ( Perfect for tablets and Mobiles)
Drag and drop home page building – Can set the home page from admin panel, setting different kinds of widget and can order them
Login Form widget
The Breaking news widget – This shows the posts in a breaking news styl
Stylish Post tabs widget , which can be plased elsewhere
Photo streaming from Flicker
8 page templates/ skins
Logo and Login logo uploader feature
Review system – Consider a motor bike for instance, we can rate its features like (acceleration, power etc) to show up a total rating in percentage or points
35 custom widgets including, flicker, youtube,Login, social media, post slider etc
Quote reply comment style
News in Picture feature – This widget takes the featured image from different posts and sets them as an image gallery say each image of size 50 x 50 and links to the post
Highly customizable admin panel
Can set different type and number of sidebars
Change different skins in one click
Customizable Social Media links
Highly configurable font system – We can change the fonts of titles and all with the predefined fonts which makes sahifa very much customizable
Advanced SEO panel
Very Well documented
Please check the video demonstration of Admin panel, which gives you the detailed information about sahifa’s flexible customization
If you are looking to start an online business, you are probably in a hunt for the right domain name for your new venture.A good “domain name” is just like how a good “brand name” is crucial for the success of any conventional business out there. Think of some of the famous brand names in the conventional businesses.
KFC– the brand stands for its unique,delicious chicken dishes.
NIKE – branded themselves as a synonym for sports wears and accessories.
LEGO – we all know they make games & toys for kids. The name is so popular among kids.
You are already familiar with a lot of brand names and most probably you love many of them. To add a few more, we have Pepsi, Coca-Cola, Apple, Samsung,Windows, Linux etc. All these brand names connect themselves with a particular line of products. Windows easily connects to operating system irrespective of Windows Vista or 7 or 8. Apple connects you to a set of digital gadgets and it can be a phone, tablet or a PC. Pepsi connects you to aerated drinks. So what is the takeaway?
Lesson – 1
Ultimately a brand name should be able to connect people with its line of products or services.
Let’s come to domain names now. The basic purpose of ‘naming‘ is same in the case of a domain name and a brand name. Ideally, they both should be able to connect their products/services with its customers. A “domain name” is the brand name of a website or a web based business.
There are several examples that you can easily come up with.
Google& Bing are branded domain names in search engines.
Yahoo is a collection of web based services which offers content, e-mail, chat, search engine & a range of other services.
Elance projects themselves as a freelancers marketplace.I can develop thousands (or hundreds of thousands) of examples of good, branded domain names.
Lesson – 2
Your ultimate goal should be to create a unique, brandable domain name for your new venture!
Let’s analyse some of the best domain names and see how they might have originated.
Note:- I have taken an analytic approach which logically analyses different domain names. I have taken this route because it simplifies the process of explaining good domain names & its origin. The analysis is based on many assumptions. The original creators of these domain names might have used a different approach or a different route (Intuition plays a major role in creating new domain names).
If you are too lazy to find a domain name, there are some awesome tools which can suggest you good domain names
Type #1: Creating a brand new word from an already popular word
Example:- Yoast.com – connects a user with WordPress SEO & related plugins
I will begin with one of my favourite domain names – Yoast.com. This domain is owned by Joost de Valk who runs a consultancy business around this website. He has successfully built a business around SEO consultation for WordPress powered websites and Magento platforms. To make his website popular he has written highly useful articles in his website like –the ultimate WordPress SEO Guide , the Magento SEO guide etc.
There are hundreds of highly useful articles in his website, tailor-made for anyone who runs a website on WordPress. He helps people with their SEO efforts by releasing an awesome SEO plugin for WordPress. These initiatives have helped him earn a great reputation and this way he has built Yoast as a brand name which stands for WordPress SEO and related activities.
How Joost might have arrived at the domain name ?
You can see that “Yoast” sounds like a single word and it has only 5 letters in it. This is the ideal case of a domain name – a single word domain name in less than 6 letters. If you replace “Y” with “T”, you will get “Toast”. My assumption is that Joost jumbled many single words to create an interesting “improvised word”. Just take the case of Yoast. You are already familiar with the word “Toast”. Now start jumbling the word and you will get really interesting new words. Replacing “T” – POAST, LOAST, ROAST,BOAST,JOAST and finally YOAST. Another example to point out a similar style of naming is JANGO and it definitely comes from replacing “T” of TANGO or “M” from MANGO
Type #2: Creating a “one liner” for your business and arriving at a domain name from the one liner
In this method, a “one liner” is created initially that defines your website/business in a single line. Now based on this one liner, you can try different combinations of words that relates with your definition.
Example:– QuickSprout – The Neil Patels blog which helps people with great articles on business and online marketing.
I hope you are already familiar with Neil Patel and his incredible bog QuickSprout. If not, start reading his blog from today. He writes great articles about his experience in business, detailed guides on SEO, guides and how to articles on social media marketing and related stuffs. He has written some great articles on how to run and grow a business. If you are an aspiring entrepreneur, I highly recommend you to read his blog.
Now lets come to the domain name – QuickSprout. His blog basically aims on one objective – to help people grow quickly in business. Here the one liner might be – “grow quickly“. So how to come with a domain name that resonates the idea of “grow quickly” ? You can do this in a simple way. Go to a thesaurus and search with some combinations like grow quickly or grow rapidly. It will give you good ideas about synonyms. Make a list of these synonyms, combine them in interesting ways and you will get the final one. Here “sprout” means to grow and “quick sprout” means to grow quick.
Type #3: Combining 2 or 3 words with a meaning
In this method we combine 2 or 3 words together to create an easy to remember, easy to spell and easy to pronounce domain name. The domain name can be either related to the nature of business/website like CircuitsToday or can be a completely different one like PepperFry.
Here CircuitsToday is a popular website which publishes latest electronic circuits and tutorials for electronics engineers. Their work is highly related to electronic circuits and associated contents. So they took “Circuits” as the first word and combined it with many other words like “Lab” to form CircuitsLab, “Factory” to form CircuitsFactory etc. They finally decided on “CircuitsToday” as it can connect with readers very easily and can last longer in their mind. Another reason to choose “Today” as the second word is its familiarity with people as there are many popular print magazines like UsaToday , IndiaToday, FinancialToday etc.
PepperFry – is an Indian e-commerce company that sells consumer electronics goods in India. The domain name is an easy to remember one and is good for branding. You may see that the name has no relation with actual business – that is e-commerce or online shopping cart.
A major share of good domain names falls into this category. Let’s see some more examples of domain names that might have created using this strategy.
1. WooThemes.com – They create premium themes and plugins for WordPress. They have combined their nature of business “themes” with a simple word “Woo“.
2. Elance.com – is a freelancers marketplace. Any one who wants to setup a new website or a web application can hire professionals from Elance and get the job done. Here they combined a word related to their business (freelance) with a single letter E.
Some other interesting domain names that falls in this category are LetsBuy.com, FlipKart.com, OfficeYes.com, etc.
Type #4: Combining 2 words without any meaning
So here is another interesting method which is exactly opposite to the third method of combining words with a meaning. The strategy behind this naming style is to create a kind of question or curiosity in readers mind – like – this domain name – “DollarFry” – hey! Whats that ? How can you fry dollars ?Such questions leaves an impression or it leaves a mark in your readers mind. This will help you to grab attention and readers will start connecting with your domain name. Another example is PepperJam.com – which is an advertising & performance marketing company based in USA. A new visitor to this website or one who hears this domain name for first time will get curious on – hey, who can make jam with pepper?
ShoutMeLoud is another example – a blog by Harsh Agarwal, where he writes great articles about SEO, Online Money Making, Affiliate marketing using Hosting companies and related stuff.He combined 3 words that does not have any particular relation with what he writes in his blog. Those words “shout” , “me” & “loud” when read together as “ShoutMeLoud” doesn’t have a specific meaning either. But he chose it for branding purpose. He wanted to stand out, create a specific voice of his own and he has been pretty successful with his venture so far.
Type #5: Combining words with digits/numbers
This is another style of creating domain names. Here a single word is combined with 1 or 2 or 3 digits. Some examples of popular domain names that falls in this category are Mobile9.com, Spark59.com, 37Signals.com etc.
Mobile9 – is an online magazine which publishes contents & news about mobile phone industry. They cover all new gadgets, new processors, new technology developments, apps and related contents.
37Signals – is a web based software company which sells Project management tool as a web based service. They have some other web based applications like To Do list manager, CRM etc in their offerings.
Type #6: Domain name with keywords
This type is mainly meant for niche websites. Assume that you are going to start a review blog/website about juicers and you are expecting lots of traffic from google with keywords(like best juicers, top 10 juicers etc).
In this scenario you need to look for domain names with keyword combinations like,
As we all know, all the above mentioned word combinations are keywords which people search in Google and you may get traffic from Google .
Type #7: Creating a brand new word that doesn’t exist!
This is a naming strategy used by new generation e-commerce companies, social networks & new generation web application businesses. There are a lot of examples that you can find in this category. I won’t suggest this style of naming for people without advertising budgets. Some examples of this style of naming are Myntra.com (an online retailer in India), Jabong.com (an online retailer in India), Junglee.com (a price comparison website for Indian market owned by Amazon.com), Reddit.com (a popular social bookmarking website)
We have analysed 6 different naming strategies used by different online companies and individuals. I hope you have understood the logic behind a good domain name. I believe this article would help you to find a unique name for your online business.find good domain name for your website. Let me know your opinions in comments!
So those are the seven methods in finding a great domain name for your business.
Don’t jump in quickly, the domain name is the first step of your business and it should land perfectly. You may need to wait to find a good domain name for website, but ultimately nothing beats a good domain name.
You need to ask these questions yourself before registering a domain name.
How much length should my domain contain?
Should I include any keywords in domain?
Should it sound brandable? or memorable?
What should be my domain extension(Which audience I am gonna focus on)?
Hope you guys enjoyed this article ! Good luck with finding an awesome domain name , ask me in comments if you need any help.